Adam' Assignment 2

Target Market (Market Research/Audience Research)
The reason producers should research 'Target Markets' is simply because they need to be aware of the fan base of this certain genre of film, this is put simply to find which age group the film would sell to the best; better target market=better box office sales.

Historical and Factual information and data
(Audience Research/Production Research)
Producers must know exactly what they are basing their own film on. For example, if a producer wanted to create a film set in World War 2, the setting must accurately reflect the era they had chosen, for example they could not send the soldiers into battle with modern day technology and weaponry. 

Demand (Audience Research/Production Research)
For a film to create a high rating in the box office, it must sell a large amount of tickets. in order to achieve this they must find the demand for that genre of film, in today market, there has been an influx of super hero films, these films are the most effective because of there simple and arguably bland story line but they sell very high in cinemas because of the high demand from a younger target market who have the largest demand for that genre of film.

Budget and Costs(Production Research)
a Producer and a director must know that they have limited funding. they cannot spend more than there budget given, so sometimes you have to improvise as a producer. To keep on track of your budget you must know how much props, crew members and also settings and flights cost, if you make less than you spend in a film, this film is deemed a failure.

It costs £145.50 for a colour and £49.00 for a black and white TV licence under the age of 75 for any device that can watch commercial television this is relevant because this is how you could fund the film industry, a TV licence is payed annually.

other ways to fund the film industry are:

• Subscriptions

Subscriptions such as 'Netflix' are streaming devices that allow you to watch a large verity of films in there selection, they must be payed monthly and can be cancelled at any time. 

• Pay Per View 

Pay per view is like the cinema or a movie rental service you pay to watch a specific movie for a small price and can watch that film for a day or two, you must pay every time you want to do this,this is not a constant payment per month.

• Sponsorship

If you sponser a show, athelete, transport company etc you are paying for physical advertisement for millions of the public to see drawing more attention to your film business.

• Advertising

Advertising adds the ability to create interest and spread the word of an up coming film therefore bringing more revenue to the film when it is released giving it a boost in sales.

• Product placement

Remember Marty Mcflies self lacing Nike trainers and the cool futuristic Pepsi he buys in the future cafe in back to the future 2? or the mail service tom hanks works for in castaway? Well, that's product placement! Nike,Pepsi and Fed-Ex payed the directors of those films to insert there company/product somewhere in there films so they could get easy advertisements and more publicity but this will also help the directors fund there film.

• Private Capital

Hard cash investments made to your project by a single investor, a group of investors, and personal investments from colleagues/family. Equity investments require that the investor own a stake in the film giving you a boost in funding.

• Financial Aid

Financial aid is essentially a load given to film makers to create films with boosted funding if potential is seen.

Ownership
There are many types of ownership in the film industry:

• Public Service

Public service broadcasting refers to TV programmes that are broadcast for the public benefit rather than for purely commercial purposes.

• Commercial

Commercial owners are interested in making a profit from the creations, this is most large companies in the film and television industry.

• Private

Almost every company is privately owned and this means they can not be publicly traded.

• Independent Companies

In dependant companies are 'indie film creators' who are usually fresh out of university and have to funding from the government of a large company and work completely independently

• Global Companies

Global Companies can broadcast anywhere in the world and are not constricted to there own country,for example the Olympic games.